Product videos convert 3-5x better than static images. Here is how to create them with AI in OpenVideoMaker.
Workflow overview
- Generate a product image
- Choose a video model
- Write a motion prompt
- Generate and iterate
Model selection
- Seedance: Multi-reference support with up to 9 images and 3 videos, 6 aspect ratios including 21:9. Best for multi-angle product reveals.
- Wan 2.7: Flexible duration from 2-15 seconds with Prompt Extend for automatic prompt expansion. Best for longer clips with detailed motion.
- Veo: Cinematic feel with audio generation. Best for product videos that benefit from ambient sound or music.
- Kling: First and last frame control with reference video support. Best for controlled transitions and precise start/end states.
Example prompts
Skincare:
The camera slowly circles around the product, soft light moves across the glass surface, premium commercial reveal, smooth motion
Sneaker:
The shoe rotates on a floating platform, dynamic lighting shifts, sporty energy, quick cuts feel
Food:
Steam rises from the dish, camera pushes in slowly, warm restaurant lighting, appetizing mood
Tips for better results
- Always start with a strong product image as the reference frame
- Focus the video prompt on camera movement and product interaction
- Iterate on the motion prompt rather than the reference image
- Use Seedance for multi-angle shots and Wan for longer durations
Product videos are one of the highest-value AI video use cases. The image-to-video workflow makes them accessible without a production crew.